With “Productify”, Kunal shows organizations how to build out a digital product management function and make “digital” a part of their day to day operations.
This term “Digital Product Management” has typically been synonymous with technology companies. No longer is this an organizational function for companies that sell software.
In today’s digital world, every company is a technology company. Even if you’re not, you should operate like one to effectively compete in the digital age.
Introducing “Product Management” as a core function in your organization and centering activities of your organization around that will give you an edge, deliver competitive and differentiating value propositions to your customers and increase your enterprise value.
“Productify” puts together a framework for you to do so.