Well strategy, as you may well know, is one of those glamorous business words. Strategy is something that business managers spend a whole lot of time thinking about and talking about. It's something you may need to prove that you can do well before you get promoted beyond a certain level in an organization. And if you've got your own company, strategy may be the thing that determines whether you fail or succeed. So business strategy, I think we all agree, is quite important.
But then it brings us back to a fundamental question. What is strategy exactly?